Overview

IMMERSE is a groundbreaking language learning platform that combines live expert instruction, immersive virtual environments, and AI-powered learning experiences. Our approach addresses a fundamental challenge in language education: bridging the gap between classroom learning and real-world communication abilities.

IMMERSE balances live and AI-powered learning experiences, offering flexibility for different organizational needs. Our platform features expert-led live classes alongside proprietary AI-powered personalized instruction and practice, as well as vibrant community spaces where learners can connect for authentic language practice. These combined elements create rich opportunities for meaningful interaction and the development of transferable communication skills in a variety of contexts.

Research conducted with over 35 university partners demonstrates IMMERSE's exceptional effectiveness.

These results stem from our unique integration of meaningful social interaction, contextual learning, and personalized instruction–elements proven essential for language acquisition.

For professional training programs, IMMERSE delivers efficient language training that develops the practical, transferable communication skills needed in global workplaces. Our structured, flexible approach helps busy professionals achieve meaningful progress in limited time, with studies showing 4x faster speed to fluency and 86% increased confidence speaking English at work after using IMMERSE.

For language educators, IMMERSE offers a powerful complement to existing curricula. Our platform includes unlimited, 24/7 access to AI-powered conversation partners that research shows are more effective than human tutors at building speaking confidence and eliciting target vocabulary. The platform aligns with pedagogical best practices, including the Common European Framework of Reference (CEFR) and Pearson’s Global Scale of Languages (GSL), while offering educators detailed insights into student progress.

This guide explores the learning science behind IMMERSE's effectiveness, our pedagogical methodology, and the measurable results that have been achieved by education programs and business teams worldwide. 

By grounding language learning in authentic communication contexts, IMMERSE is revolutionizing how people develop true language fluency for both academic and professional success.

The Gap in Traditional Learning

Language learning has evolved dramatically over the years, yet a persistent challenge remains: turning classroom knowledge or app-based learning into real-world communication ability. Despite years of traditional language education, many learners still struggle to engage in authentic conversations, particularly in the professional and academic settings where fluency matters most.

This gap exists in part because conventional language learning approaches often prioritize memorization and translation over meaningful practice. Whether in traditional classrooms or through popular language apps, learners typically spend countless hours on grammar exercises, vocabulary lists, and decontextualized reading and listening passages but receive minimal opportunity to develop genuine speaking skills in authentic contexts. The result is a familiar frustration—learners who can complete exercises without hesitation but freeze when attempting to have an actual conversation.

IMMERSE was developed specifically to address this challenge by creating a fundamentally different language learning experience. By combining immersive virtual environments, live expert instruction and community interactions, and advanced AI-powered learning experiences, IMMERSE transforms how languages are learned. Rather than treating speaking as an occasional activity that happens after extensive preparation, IMMERSE places real communication at the center of the learning process from day one.

Animated GIF of avatars in the IMMERSE platform waving and greeting each other in a virtual rooftop lounge during a networking session. Two avatars exchange a high-five, illustrating natural social interaction and community-building in a relaxed, immersive environment.

This approach is grounded in decades of research on language acquisition, which consistently shows that languages are learned most effectively through meaningful interaction in authentic contexts. What makes IMMERSE unique is how it leverages technology to create these conditions at scale, providing the benefits of immersion without requiring international travel, offering personalized instruction that adapts to individual needs, and delivering a level of speaking coaching and practice that traditional methods simply cannot match.

Why Language Training Matters

In today's interconnected world, language skills have become crucial for professional advancement. Nearly 20% of the global population speaks English as a first or second language, with a significant portion using it in workplace settings. However, a substantial gap exists between the language skills acquired through traditional education and those needed for practical communication.

The top uses of English in workplace environments consistently require strong verbal communication in order to connect with customers, present information and instructions, and collaborate with colleagues. Yet studies reveal that employees and students alike report feeling significantly less comfortable with speaking compared to reading or writing skills. When asked why they don't feel confident in their speaking abilities, many cite poor language training materials that focused too much on memorizing vocabulary and grammar rules with too few opportunities to practice using the language for real communication.

For organizations, this skills gap translates directly to measurable costs. Communication barriers caused by limited language proficiency lead to millions of dollars in lost productivity annually. Teams struggle to collaborate effectively, relationships with international clients suffer, and valuable ideas go unexpressed. Data gathered by Forbes highlights how employees with strong language skills demonstrate improved problem-solving abilities, greater creativity, and more effective communication, all of which directly impact an organization's success in global markets.

Poor communication can be costly for businesses

The solution to these problems requires a fundamental shift in how languages are taught and learned.

Traditional approaches that emphasize grammar and vocabulary memorization at the expense of practical communication fail to prepare learners for real-world interactions. Organizations need language training that prioritizes authentic communication skills through meaningful practice in realistic contexts, while still developing grammar, vocabulary, and other essential skills in an integrated, context-rich approach.

By making the switch ti immersive language training, significant benefits can be unlocked for your organization.

According to a 2023 survey of 6,000 workers, effective language upskilling allowed 95% of respondents to improve their confidence, 93% to save time at work through improved language efficiency, and 87% to achieve specific career goals such as promotions or salary increases.

Furthermore, with employee retention being a critical concern for 90% of organizations, providing learning and upskilling opportunities like language training has proven to be among the most effective retention strategies. Employees consistently report they would remain longer with employers who invest in their professional development, including language skills development.

Why Traditional Language Apps Fail

Despite these clear benefits, many traditional language learning approaches still fail to deliver the practical communication skills that both students and professionals need. This is why innovative, research-based approaches to language training that prioritize authentic communication practice in realistic contexts have become essential for both educational institutions and forward-thinking organizations.

The top three barriers to language learning success are due to poor training design

With the increasing importance of second language proficiency for employee and business success, many companies are turning to traditional language programs and applications to train their workers. However, applications like DuoLingo consistently fall short. when it comes to teaching learners how to speak and listen, skills which require the ability to process language in real time  Applications like Rosetta Stone and GoFluent, which are widely used for workplace language training, suffer from the same limitations and result in the same failure to prepare learners to use language in real time.

This failure results in wasted time for employees, who spend hours practicing and studying a language without developing the ability to use it for actual communication. This also means wasted training funds for employers, who are paying for training solutions that can only achieve limited results.

In the end, employees can only master a language skill if they have opportunities to practice it. A method that uses traditional “drill-and-kill” practice exercises will build their skills at filling in blanks. It will not build their skills at using the language to communicate with customers and coworkers.

The Advantages of Fully Immersive, AI-Driven Language Training

In order to develop true language fluency, learners need authentic practice using the language with other people in contextually relevant settings. Traditional language learning approaches rarely provide these conditions, focusing on decontextualized grammar exercises, vocabulary lists, and reading assignments on arbitrary topics rather than on learners’ real communication needs. 

Immersive learning environments fundamentally change this dynamic by placing learners in situations where language serves as a tool for real-world interaction rather than an isolated academic subject. Research on soft skills training in VR has found that employees who learn in virtual reality are 40% more confident applying their training to the workplace than employees who learn through traditional online or classroom methods, even though the VR training takes only a fraction of the time.

Similarly, research has found that VR language training in Immerse is faster and more effective than language learning with traditional online or classroom methods. In fact, research shows that with language immersion in virtual reality, whether through headset VR or desktop VR, learners can achieve the type of language competence and fluency of native speakers. The immersive features of VR align with the key features of language immersion, creating an ideal medium for learning.

Whether accessed via headset, computer, or mobile device, immersive learning creates a powerful context for language acquisition through several key mechanisms.

Authentic Communication in Context

When learning happens through contextualized interactions in virtual environments, learners develop the ability to connect language with specific situations. Whether practicing a business negotiation in a conference room or ordering food in a restaurant, learners engage with language as it naturally occurs in meaningful contexts.

This contextualization helps the brain map language to real experiences, strengthening neural pathways and improving retention. Research consistently shows that vocabulary learned in context is remembered better and applied more accurately than vocabulary learned through memorizing translated word pairs.

Reduced Anxiety and Increased Participation

One of the greatest barriers to language acquisition is anxiety about speaking. Immersive learning environments significantly reduce this anxiety through several important mechanisms. The avatar-based representation used in virtual environments provides a psychological "shield" that reduces self-consciousness, allowing learners to focus on communication rather than concerns about appearance or social judgment.

This protection is particularly valuable for beginners who might otherwise completely avoid speaking due to fear of making mistakes. When anxiety decreases, participation naturally increases, creating a positive cycle where more practice leads to greater confidence and improved performance.

Embodied Learning Experience

Immersive environments engage multiple senses and incorporate physical movement, connecting language learning with sensory-motor experiences in what researchers call "embodied cognition.” Studies show that interacting with objects in virtual environments significantly improves vocabulary retention.

This multi-sensory approach activates more regions of the brain during learning, creating stronger neural connections that lead to better vocabulary learning and retention. For instance, learning directional terms while actually navigating a virtual space creates stronger, more meaningful cognitive associations than simply memorizing those terms from a textbook.

Guided Immersion for Accelerated Learning

While unstructured immersion experiences such as living abroad can eventually lead to language proficiency, guided immersion, where expert instructors structure the immersion experience, accelerates immersive learning dramatically. In guided immersion settings, teachers ensure learners receive comprehensible input, appropriate scaffolding, and personalized support with vocabulary and grammar.

Research consistently shows that this structured approach to immersion leads to faster progress and better outcomes than either traditional classroom learning or unstructured immersion alone. By combining the benefits of immersion with expert guidance, immersive learning environments create ideal conditions for rapid language acquisition that simply cannot be replicated through traditional methods.

The Science Behind IMMERSE

While these principles of immersive learning are powerful on their own, IMMERSE has developed specific approaches to maximize their impact, backed by extensive research with our university partners. Since 2019, we have collaborated with over 35 research institutions worldwide to validate and continuously improve our platform's effectiveness. These partnerships have led to more than 45 independent studies that consistently demonstrate how IMMERSE’s pairing of learning science and platform design have improved language acquisition outcomes.

Embodied Cognition in IMMERSE

Grid of immersive 3D language learning environments in the IMMERSE platform, including realistic scenes like a restaurant, doctor’s office, meeting room, bank, shopping mall, airport, and more. Center text highlights “40+ 3D environments.

Language processing is a complex system spread across the brain, including regions responsible for sensory-motor perception, social interaction, and emotion. This processing system connects our understanding of language with our physical interactions and experiences of the world. IMMERSE leverages this embodied cognition by creating learning experiences that engage these physical and sensory connections, making language learning more natural and effective.This processing system connects our understanding of language with our physical interactions and experiences of the world. IMMERSE leverages this embodied cognition by creating learning experiences that engage these physical and sensory connections, making language learning more natural and effective.

IMMERSE's 40+ virtual scenes provide richly contextualized settings for authentic communication practice. Each environment is filled with interactive objects that learners can manipulate and even use, creating opportunities for embodied learning. A University of North Texas study found learners increased vocabulary scores by 69% after just one session with this type of embodied learning in IMMERSE. 

A 2019 study on learners of Mandarin Chinese showed that desktop VR users who manipulated virtual kitchen items while learning their names experienced structural brain changes associated with enhanced vocabulary retention. Furthermore, the study found that the more language learners interact with objects in VR, the better they remember the names of those objects later. The principles demonstrated in this research underpin the design of IMMERSE virtual learning environments, which are filled with objects that can be moved and used during the course of learning.

This embodied approach helps map the new language directly onto lived experiences instead of translating through the first language, in much the same way we learn our childhood languages. When learners use directional terms like "here" and "there" while navigating IMMERSE's interactive, 3D spaces, they develop deeper contextual understanding than when they learn by translating terms from their own language, as is done in most traditional approaches.

Social Interaction in IMMERSE

Social interaction is a major driver of success in language learning, especially when the learning objective is speaking proficiency.

Studying a language as a system of words and grammar rules has long been recognized as insufficient for learning to use a language for communication purposes. In fact, the communicative approaches to language teaching popular today were developed in response to the failure of earlier approaches that focused primarily on vocabulary lists and grammar drills. 

The ability to interact with other speakers naturally and effectively in real-time verbal interactions does not automatically arise from studying vocabulary lists and doing grammar exercises. Rather, real-time communication is a skill that is mastered by practicing in a variety of contexts and situations. Neural imaging shows that learners’ brains show significantly more activity in more parts of the brain when they learn through social interaction than when they learn through the type of translation methods typical of mobile apps and textbooks.

Adapted from Jeong et al. (2021)

IMMERSE creates numerous opportunities for learning through meaningful social interaction, both with live instructors and fellow learners in classes and community spaces, as well as with AI avatars in guided conversations and self-guided lessons. These interactions allow learners to negotiate meaning, receive immediate feedback, and adapt their communication in real time—crucial skills for developing true fluency.

These collaborative experiences recruit the brain's natural social learning mechanisms, providing benefits that solo-study language apps cannot offer, while IMMERSE's immersive, 3D environments enable genuine interaction that goes far beyond what is possible in classrooms or video conferencing platforms.

IMMERSE's community spaces facilitate social learning through both scheduled meetups and spontaneous interactions. In these spaces, learners can engage in real-world activities like toasting marshmallows around a fire, making one another custom smoothies in a blender, and going bowling together. Research from Kyung Hee University found that these environments served as catalysts for initiating and sustaining learner interactions, with students frequently incorporating relevant objects from the surrounding context into their conversations.

Psychological Safety in IMMERSE

Foreign Language Anxiety (FLA) is a well-documented barrier to language acquisition that significantly impairs learning and performance. By measuring physiological markers such as heart rate and cortisol levels, researchers have confirmed that virtual reality environments can reduce language anxiety. This decrease in FLA has been correlated to improved speaking performance as evaluated by native speakers, as well as to increased spoken output.

Animated GIF of avatars in the IMMERSE platform enjoying a casual coffee chat in a virtual coworking space. Characters labeled Jorge, Tara, Maribel, Xavier, and Lilly engage in conversation and drink from mugs, illustrating relaxed, social interaction and language practice in a workplace-themed environment.

Research from Chuo University found that 98.8% of learners reported reduced Foreign Language Anxiety after using IMMERSE. At Microsoft Korea, 86% of employees reported that IMMERSE increased their confidence in using English at work. The avatar-based representation in IMMERSE provides a psychological buffer that reduces self-consciousness and fear of embarrassment. When learners feel safer in a virtual environment, they not only speak more but also communicate more clearly and effectively. This 'shield' effect allows learners to take more risks with the language, leading to greater participation and ultimately better learning outcomes.

The IMMERSE Pedagogical Framework

IMMERSE integrates several evidence-based pedagogical approaches that are further enhanced by the platform's technological affordances.

Communicative Language Teaching

Communicative Language Teaching (CLT) emphasizes authentic interaction as both the means and ultimate goal of language learning. Unlike traditional approaches that focus primarily on texts and grammar rules, IMMERSE prioritizes meaningful communication from day one.

A virtual kitchen scene in the IMMERSE platform illustrating Communicative Language Teaching. Learners in avatar form collaborate on a group cooking task, demonstrating language use through practical, non-linguistic goals in an immersive learning environment.

Every class centers around communicative tasks that reflect real-world interactions, such as negotiating a solution, giving a presentation, or collaborating on a project. These tasks provide a context for language use that makes learning more relevant and memorable while simultaneously developing transferable skills.

Task-Based Learning

Task-Based Language Teaching (TBLT) involves learners completing meaningful tasks using the target language. The primary focus of these tasks is accomplishing something practical. For example, in IMMERSE, learners might collaborate to plan an event, solve a problem, or create something together. 

Having learners collaborate on tasks that work towards a practical, non-linguistic outcome ensures that they focus on pragmatic meaning and learn to draw on the words and language they already know to communicate effectively.

This approach ensures language becomes a tool for authentic communication just as it is in real life, rather than an end in itself.

Experiential Learning Cycle

IMMERSE implements Kolb's experiential learning cycle, where learners:

  1. Have concrete experiences using language in virtual environments
  2. Observe and reflect on these experiences
  3. Form abstract concepts about how language works
  4. Test these concepts through active experimentation

This cycle creates a powerful learning loop where each communication experience builds on previous ones, allowing learners to develop increasingly sophisticated language skills through continuous practice and reflection.

Emergent Language Approach

IMMERSE recognizes the importance of emergent language—spontaneous language that arises as learners attempt to express their own thoughts and ideas. While lessons provide essential vocabulary and structures, they also create space for learners to develop their own voice in the new language.

Instructors are trained to incorporate this emergent language into lessons, helping learners express what they personally want to communicate rather than merely reproducing scripted dialogues. This personalization makes learning more meaningful and relevant to each individual's needs.

Curriculum Design Principles

IMMERSE's approach to curriculum design integrates three complementary principles that ensure learners develop practical, transferable language skills from day one.

Backward Design

Rather than starting with grammar rules or vocabulary lists, the IMMERSE curriculum team uses a backward design, beginning with a desired communicative outcome and working backward to determine what language elements are essential for that purpose. This ensures learning remains focused on practical communication needs rather than covering arbitrary linguistic content.

By aligning our curriculum with the learning objectives outlined specifically for professional language, we ensure that employees gain strong language skills for effective business communication. This helps them learn functional phrases that are commonly used in business settings, such as for making suggestions, proposals, rejections, and confirming agreements and gives them practice with authentic tasks that reflect real workplace communication and build transferable skills like negotiations, presentations, meetings, conflict management, and decision-making. 

Outcome-Driven Framework

Animated GIF of a business English lesson in the IMMERSE platform’s virtual meeting room. Learners in the form of avatars sit around a conference table. A sentence appears: “Consequently, customer happiness went up,” and the English trainer, also in avatar form, applauds the learners’ answer. A digital board in the background displays categorized business problems, illustrating immersive language training in a professional context.

Every activity in IMMERSE connects directly to specific communication outcomes. Our "can-do" framework ensures that in each learning experience, learners master concrete communication skills they can immediately apply in real-world settings, from making basic requests at lower levels to expressing complex ideas at higher levels.

This means that every lesson we offer is designed to help learners achieve a specific learning outcome that is relevant for their professional lives. For example, specific learning outcomes for professional language include being able to “Talk about your working day using simple language (A2+ Speaking)”, “Explain the reasons for their phone call to a business or client (B1+ Speaking)”, and “Understand a range of questions in a job interview (B1+ Listening).”

Spiraled, Scaffolded Progression

IMMERSE's curriculum builds systematically in complexity across six proficiency levels. As learners progress, they revisit the same communication functions with increasingly sophisticated language structures and vocabulary. This approach ensures learners can communicate effectively in real-world situations from day one while continuously building on a solid foundation for deeper understanding.

These curriculum design principles are implemented through both our live instruction and self-paced learning.

Led by highly-credentialed language educators, IMMERSE's live classes implement a carefully designed scaffold that guides learners from receptive understanding to productive communication. Class structures vary across proficiency levels, providing more support for beginners while challenging advanced learners with complex communicative tasks.

Screenshot of a virtual class in the IMMERSE platform demonstrating scaffolded learning. Learners’ avatars, labeled Daniel, Steven, Morgan, Xavier, and Miranda, participate in a Spanish lesson with a large screen showing visual prompts. The learners’ avatars are seated in a cozy living room, illustrating how live language trainers guide learners step-by-step through communicative tasks in a supportive setting.

Developed by expert curriculum designers, IMMERSE's adaptive self-paced lessons follow a structured five-part progression that moves from introduction to application and reflection. These AI-powered lessons adapt to each learner's responses, providing personalized feedback and adjusting difficulty based on performance while maintaining the same pedagogical principles as live instruction.

Research-Validated Results: What Studies Show About IMMERSE

IMMERSE has partnered with over 35 universities and research institutions worldwide to continuously validate and improve our platform's effectiveness. Since 2019, researchers have conducted more than 45 independent studies on IMMERSE, examining how our platform impacts various aspects of language learning. These studies consistently demonstrate that IMMERSE significantly improves both learning outcomes and the learning experience itself.

Independent Research on IMMERSE

Accelerated Speaking Development

Research consistently shows that IMMERSE helps learners develop speaking skills far more rapidly than traditional methods:

Enhanced Comprehension and Vocabulary Acquisition

Studies demonstrate that IMMERSE's contextual learning environments significantly improve vocabulary retention and comprehension:

Better Vocabulary Acquisition in IMMERSE

Reduced Anxiety and Increased Confidence

One of the most significant barriers to language learning is anxiety. Multiple studies demonstrate IMMERSE's effectiveness in addressing this challenge:

Decreased Foreign Language Anxiety in IMMERSE

Higher Engagement and Motivation

Studies consistently find that IMMERSE creates highly engaging learning experiences:

94% of learners said IMMERSE offered an active, engaging learning experience, according to Purdue University researchers.

Advancing Collaboration Skills

Beyond individual language skills, studies show IMMERSE enhances collaborative capabilities:

Natural Development of Collaboration Skills in IMMERSE

This extensive research validation demonstrates that IMMERSE's approach to language learning isn't just innovative—it's proven to be more effective than traditional methods across multiple dimensions of language acquisition, from speaking fluency to reduced anxiety and increased engagement.

Conclusion: The Future of Language Learning

Language learning technology has evolved significantly over the years, but IMMERSE represents a true paradigm shift in how we approach language acquisition. By combining the neuroscience of embodied cognition, the social foundations of language learning, and evidence-based pedagogical approaches within an immersive technological framework, IMMERSE has created a learning ecosystem that delivers measurable results for both educational institutions and organizations.

The extensive research conducted with our dozens of university partners confirms what language acquisition experts have long understood: authentic, contextualized practice in psychologically safe environments leads to dramatically faster and more effective learning. 

IMMERSE's implementation of these principles—through interactive virtual environments, expert-led instruction, AI-powered coaching, and vibrant community spaces—creates personalized opportunities for meaningful language use that cannot be supplied through traditional methods.

For educational institutions, IMMERSE offers a solution to the persistent challenge of developing genuine communicative competence in students. The platform's 24/7 AI conversation partners, immersive role-play environments, and alignment with international proficiency standards make it an ideal complement to existing language programs, addressing the critical gap between classroom learning and real-world application.

For organizations, IMMERSE delivers the practical language training needed for success in today's global marketplace. With research showing 4x faster speed to fluency and documented improvements in workplace communication confidence, IMMERSE transforms language training from a costly, time-consuming obligation into a strategic investment with measurable returns.

As communication skills become increasingly crucial in our interconnected world, the need for effective language training will only continue to grow. IMMERSE stands at the forefront of this evolution, grounded in rigorous research while continuously innovating to enhance the learning experience. By bridging the gap between theory and practice, IMMERSE is not just improving language learning, it's redefining what's possible for language learners around the world.

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