Overview
IMMERSE is a groundbreaking language learning platform that combines live expert instruction, immersive virtual environments, and AI-powered learning experiences. Our approach addresses a fundamental challenge in language education: bridging the gap between classroom learning and real-world communication abilities.

IMMERSE balances live and AI-powered learning experiences, offering flexibility for different organizational needs. Our platform features expert-led live classes alongside proprietary AI-powered personalized instruction and practice, as well as vibrant community spaces where learners can connect for authentic language practice. These combined elements create rich opportunities for meaningful interaction and the development of transferable communication skills in a variety of contexts.
Research conducted with over 35 university partners demonstrates IMMERSE's exceptional effectiveness.
- Aoyama Gakuin University found IMMERSE learners achieved 9x higher standardized language test scores compared to traditional instruction
- The University of Illinois at Urbana-Champaign demonstrated that students using IMMERSE outperformed control groups by 7.5% on final oral exams
- UC Santa Barbara found that IMMERSE’s AI Guided Conversations were more effective than live tutors at developing learners’ speaking skills
- Chuo University research showed 98.8% of learners reported reduced language anxiety and improved speaking skills after just hours using IMMERSE
- The University of North Texas demonstrated 69% better vocabulary retention compared to conventional methods
These results stem from our unique integration of meaningful social interaction, contextual learning, and personalized instruction–elements proven essential for language acquisition.
For professional training programs, IMMERSE delivers efficient language training that develops the practical, transferable communication skills needed in global workplaces. Our structured, flexible approach helps busy professionals achieve meaningful progress in limited time, with studies showing 4x faster speed to fluency and 86% increased confidence speaking English at work after using IMMERSE.
For language educators, IMMERSE offers a powerful complement to existing curricula. Our platform includes unlimited, 24/7 access to AI-powered conversation partners that research shows are more effective than human tutors at building speaking confidence and eliciting target vocabulary. The platform aligns with pedagogical best practices, including the Common European Framework of Reference (CEFR) and Pearson’s Global Scale of Languages (GSL), while offering educators detailed insights into student progress.
This guide explores the learning science behind IMMERSE's effectiveness, our pedagogical methodology, and the measurable results that have been achieved by education programs and business teams worldwide.
By grounding language learning in authentic communication contexts, IMMERSE is revolutionizing how people develop true language fluency for both academic and professional success.
The Gap in Traditional Learning
Language learning has evolved dramatically over the years, yet a persistent challenge remains: turning classroom knowledge or app-based learning into real-world communication ability. Despite years of traditional language education, many learners still struggle to engage in authentic conversations, particularly in the professional and academic settings where fluency matters most.
This gap exists in part because conventional language learning approaches often prioritize memorization and translation over meaningful practice. Whether in traditional classrooms or through popular language apps, learners typically spend countless hours on grammar exercises, vocabulary lists, and decontextualized reading and listening passages but receive minimal opportunity to develop genuine speaking skills in authentic contexts. The result is a familiar frustration—learners who can complete exercises without hesitation but freeze when attempting to have an actual conversation.
IMMERSE was developed specifically to address this challenge by creating a fundamentally different language learning experience. By combining immersive virtual environments, live expert instruction and community interactions, and advanced AI-powered learning experiences, IMMERSE transforms how languages are learned. Rather than treating speaking as an occasional activity that happens after extensive preparation, IMMERSE places real communication at the center of the learning process from day one.

This approach is grounded in decades of research on language acquisition, which consistently shows that languages are learned most effectively through meaningful interaction in authentic contexts. What makes IMMERSE unique is how it leverages technology to create these conditions at scale, providing the benefits of immersion without requiring international travel, offering personalized instruction that adapts to individual needs, and delivering a level of speaking coaching and practice that traditional methods simply cannot match.
Why Language Training Matters
In today's interconnected world, language skills have become crucial for professional advancement. Nearly 20% of the global population speaks English as a first or second language, with a significant portion using it in workplace settings. However, a substantial gap exists between the language skills acquired through traditional education and those needed for practical communication.
The top uses of English in workplace environments consistently require strong verbal communication in order to connect with customers, present information and instructions, and collaborate with colleagues. Yet studies reveal that employees and students alike report feeling significantly less comfortable with speaking compared to reading or writing skills. When asked why they don't feel confident in their speaking abilities, many cite poor language training materials that focused too much on memorizing vocabulary and grammar rules with too few opportunities to practice using the language for real communication.
For organizations, this skills gap translates directly to measurable costs. Communication barriers caused by limited language proficiency lead to millions of dollars in lost productivity annually. Teams struggle to collaborate effectively, relationships with international clients suffer, and valuable ideas go unexpressed. Data gathered by Forbes highlights how employees with strong language skills demonstrate improved problem-solving abilities, greater creativity, and more effective communication, all of which directly impact an organization's success in global markets.

The solution to these problems requires a fundamental shift in how languages are taught and learned.
Traditional approaches that emphasize grammar and vocabulary memorization at the expense of practical communication fail to prepare learners for real-world interactions. Organizations need language training that prioritizes authentic communication skills through meaningful practice in realistic contexts, while still developing grammar, vocabulary, and other essential skills in an integrated, context-rich approach.
By making the switch ti immersive language training, significant benefits can be unlocked for your organization.
According to a 2023 survey of 6,000 workers, effective language upskilling allowed 95% of respondents to improve their confidence, 93% to save time at work through improved language efficiency, and 87% to achieve specific career goals such as promotions or salary increases.
Furthermore, with employee retention being a critical concern for 90% of organizations, providing learning and upskilling opportunities like language training has proven to be among the most effective retention strategies. Employees consistently report they would remain longer with employers who invest in their professional development, including language skills development.
Why Traditional Language Apps Fail
Despite these clear benefits, many traditional language learning approaches still fail to deliver the practical communication skills that both students and professionals need. This is why innovative, research-based approaches to language training that prioritize authentic communication practice in realistic contexts have become essential for both educational institutions and forward-thinking organizations.
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With the increasing importance of second language proficiency for employee and business success, many companies are turning to traditional language programs and applications to train their workers. However, applications like DuoLingo consistently fall short. when it comes to teaching learners how to speak and listen, skills which require the ability to process language in real time Applications like Rosetta Stone and GoFluent, which are widely used for workplace language training, suffer from the same limitations and result in the same failure to prepare learners to use language in real time.
This failure results in wasted time for employees, who spend hours practicing and studying a language without developing the ability to use it for actual communication. This also means wasted training funds for employers, who are paying for training solutions that can only achieve limited results.
In the end, employees can only master a language skill if they have opportunities to practice it. A method that uses traditional “drill-and-kill” practice exercises will build their skills at filling in blanks. It will not build their skills at using the language to communicate with customers and coworkers.
The Advantages of Fully Immersive, AI-Driven Language Training
In order to develop true language fluency, learners need authentic practice using the language with other people in contextually relevant settings. Traditional language learning approaches rarely provide these conditions, focusing on decontextualized grammar exercises, vocabulary lists, and reading assignments on arbitrary topics rather than on learners’ real communication needs.
Immersive learning environments fundamentally change this dynamic by placing learners in situations where language serves as a tool for real-world interaction rather than an isolated academic subject. Research on soft skills training in VR has found that employees who learn in virtual reality are 40% more confident applying their training to the workplace than employees who learn through traditional online or classroom methods, even though the VR training takes only a fraction of the time.
Similarly, research has found that VR language training in Immerse is faster and more effective than language learning with traditional online or classroom methods. In fact, research shows that with language immersion in virtual reality, whether through headset VR or desktop VR, learners can achieve the type of language competence and fluency of native speakers. The immersive features of VR align with the key features of language immersion, creating an ideal medium for learning.
Whether accessed via headset, computer, or mobile device, immersive learning creates a powerful context for language acquisition through several key mechanisms.
Authentic Communication in Context
When learning happens through contextualized interactions in virtual environments, learners develop the ability to connect language with specific situations. Whether practicing a business negotiation in a conference room or ordering food in a restaurant, learners engage with language as it naturally occurs in meaningful contexts.
This contextualization helps the brain map language to real experiences, strengthening neural pathways and improving retention. Research consistently shows that vocabulary learned in context is remembered better and applied more accurately than vocabulary learned through memorizing translated word pairs.
Reduced Anxiety and Increased Participation
One of the greatest barriers to language acquisition is anxiety about speaking. Immersive learning environments significantly reduce this anxiety through several important mechanisms. The avatar-based representation used in virtual environments provides a psychological "shield" that reduces self-consciousness, allowing learners to focus on communication rather than concerns about appearance or social judgment.
This protection is particularly valuable for beginners who might otherwise completely avoid speaking due to fear of making mistakes. When anxiety decreases, participation naturally increases, creating a positive cycle where more practice leads to greater confidence and improved performance.
Embodied Learning Experience
Immersive environments engage multiple senses and incorporate physical movement, connecting language learning with sensory-motor experiences in what researchers call "embodied cognition.” Studies show that interacting with objects in virtual environments significantly improves vocabulary retention.
This multi-sensory approach activates more regions of the brain during learning, creating stronger neural connections that lead to better vocabulary learning and retention. For instance, learning directional terms while actually navigating a virtual space creates stronger, more meaningful cognitive associations than simply memorizing those terms from a textbook.
Guided Immersion for Accelerated Learning

While unstructured immersion experiences such as living abroad can eventually lead to language proficiency, guided immersion, where expert instructors structure the immersion experience, accelerates immersive learning dramatically. In guided immersion settings, teachers ensure learners receive comprehensible input, appropriate scaffolding, and personalized support with vocabulary and grammar.
Research consistently shows that this structured approach to immersion leads to faster progress and better outcomes than either traditional classroom learning or unstructured immersion alone. By combining the benefits of immersion with expert guidance, immersive learning environments create ideal conditions for rapid language acquisition that simply cannot be replicated through traditional methods.
The Science Behind IMMERSE
While these principles of immersive learning are powerful on their own, IMMERSE has developed specific approaches to maximize their impact, backed by extensive research with our university partners. Since 2019, we have collaborated with over 35 research institutions worldwide to validate and continuously improve our platform's effectiveness. These partnerships have led to more than 45 independent studies that consistently demonstrate how IMMERSE’s pairing of learning science and platform design have improved language acquisition outcomes.
Embodied Cognition in IMMERSE

Language processing is a complex system spread across the brain, including regions responsible for sensory-motor perception, social interaction, and emotion. This processing system connects our understanding of language with our physical interactions and experiences of the world. IMMERSE leverages this embodied cognition by creating learning experiences that engage these physical and sensory connections, making language learning more natural and effective.This processing system connects our understanding of language with our physical interactions and experiences of the world. IMMERSE leverages this embodied cognition by creating learning experiences that engage these physical and sensory connections, making language learning more natural and effective.
IMMERSE's 40+ virtual scenes provide richly contextualized settings for authentic communication practice. Each environment is filled with interactive objects that learners can manipulate and even use, creating opportunities for embodied learning. A University of North Texas study found learners increased vocabulary scores by 69% after just one session with this type of embodied learning in IMMERSE.

A 2019 study on learners of Mandarin Chinese showed that desktop VR users who manipulated virtual kitchen items while learning their names experienced structural brain changes associated with enhanced vocabulary retention. Furthermore, the study found that the more language learners interact with objects in VR, the better they remember the names of those objects later. The principles demonstrated in this research underpin the design of IMMERSE virtual learning environments, which are filled with objects that can be moved and used during the course of learning.
This embodied approach helps map the new language directly onto lived experiences instead of translating through the first language, in much the same way we learn our childhood languages. When learners use directional terms like "here" and "there" while navigating IMMERSE's interactive, 3D spaces, they develop deeper contextual understanding than when they learn by translating terms from their own language, as is done in most traditional approaches.
Social Interaction in IMMERSE
Social interaction is a major driver of success in language learning, especially when the learning objective is speaking proficiency.

Studying a language as a system of words and grammar rules has long been recognized as insufficient for learning to use a language for communication purposes. In fact, the communicative approaches to language teaching popular today were developed in response to the failure of earlier approaches that focused primarily on vocabulary lists and grammar drills.
The ability to interact with other speakers naturally and effectively in real-time verbal interactions does not automatically arise from studying vocabulary lists and doing grammar exercises. Rather, real-time communication is a skill that is mastered by practicing in a variety of contexts and situations. Neural imaging shows that learners’ brains show significantly more activity in more parts of the brain when they learn through social interaction than when they learn through the type of translation methods typical of mobile apps and textbooks.
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IMMERSE creates numerous opportunities for learning through meaningful social interaction, both with live instructors and fellow learners in classes and community spaces, as well as with AI avatars in guided conversations and self-guided lessons. These interactions allow learners to negotiate meaning, receive immediate feedback, and adapt their communication in real time—crucial skills for developing true fluency.
These collaborative experiences recruit the brain's natural social learning mechanisms, providing benefits that solo-study language apps cannot offer, while IMMERSE's immersive, 3D environments enable genuine interaction that goes far beyond what is possible in classrooms or video conferencing platforms.
IMMERSE's community spaces facilitate social learning through both scheduled meetups and spontaneous interactions. In these spaces, learners can engage in real-world activities like toasting marshmallows around a fire, making one another custom smoothies in a blender, and going bowling together. Research from Kyung Hee University found that these environments served as catalysts for initiating and sustaining learner interactions, with students frequently incorporating relevant objects from the surrounding context into their conversations.
Psychological Safety in IMMERSE
Foreign Language Anxiety (FLA) is a well-documented barrier to language acquisition that significantly impairs learning and performance. By measuring physiological markers such as heart rate and cortisol levels, researchers have confirmed that virtual reality environments can reduce language anxiety. This decrease in FLA has been correlated to improved speaking performance as evaluated by native speakers, as well as to increased spoken output.

Research from Chuo University found that 98.8% of learners reported reduced Foreign Language Anxiety after using IMMERSE. At Microsoft Korea, 86% of employees reported that IMMERSE increased their confidence in using English at work. The avatar-based representation in IMMERSE provides a psychological buffer that reduces self-consciousness and fear of embarrassment. When learners feel safer in a virtual environment, they not only speak more but also communicate more clearly and effectively. This 'shield' effect allows learners to take more risks with the language, leading to greater participation and ultimately better learning outcomes.
The IMMERSE Pedagogical Framework
IMMERSE integrates several evidence-based pedagogical approaches that are further enhanced by the platform's technological affordances.
Communicative Language Teaching
Communicative Language Teaching (CLT) emphasizes authentic interaction as both the means and ultimate goal of language learning. Unlike traditional approaches that focus primarily on texts and grammar rules, IMMERSE prioritizes meaningful communication from day one.

Every class centers around communicative tasks that reflect real-world interactions, such as negotiating a solution, giving a presentation, or collaborating on a project. These tasks provide a context for language use that makes learning more relevant and memorable while simultaneously developing transferable skills.
Task-Based Learning
Task-Based Language Teaching (TBLT) involves learners completing meaningful tasks using the target language. The primary focus of these tasks is accomplishing something practical. For example, in IMMERSE, learners might collaborate to plan an event, solve a problem, or create something together.
Having learners collaborate on tasks that work towards a practical, non-linguistic outcome ensures that they focus on pragmatic meaning and learn to draw on the words and language they already know to communicate effectively.
This approach ensures language becomes a tool for authentic communication just as it is in real life, rather than an end in itself.
Experiential Learning Cycle
IMMERSE implements Kolb's experiential learning cycle, where learners:
- Have concrete experiences using language in virtual environments
- Observe and reflect on these experiences
- Form abstract concepts about how language works
- Test these concepts through active experimentation
This cycle creates a powerful learning loop where each communication experience builds on previous ones, allowing learners to develop increasingly sophisticated language skills through continuous practice and reflection.
Emergent Language Approach
IMMERSE recognizes the importance of emergent language—spontaneous language that arises as learners attempt to express their own thoughts and ideas. While lessons provide essential vocabulary and structures, they also create space for learners to develop their own voice in the new language.
Instructors are trained to incorporate this emergent language into lessons, helping learners express what they personally want to communicate rather than merely reproducing scripted dialogues. This personalization makes learning more meaningful and relevant to each individual's needs.
Curriculum Design Principles
IMMERSE's approach to curriculum design integrates three complementary principles that ensure learners develop practical, transferable language skills from day one.
Backward Design
Rather than starting with grammar rules or vocabulary lists, the IMMERSE curriculum team uses a backward design, beginning with a desired communicative outcome and working backward to determine what language elements are essential for that purpose. This ensures learning remains focused on practical communication needs rather than covering arbitrary linguistic content.
By aligning our curriculum with the learning objectives outlined specifically for professional language, we ensure that employees gain strong language skills for effective business communication. This helps them learn functional phrases that are commonly used in business settings, such as for making suggestions, proposals, rejections, and confirming agreements and gives them practice with authentic tasks that reflect real workplace communication and build transferable skills like negotiations, presentations, meetings, conflict management, and decision-making.
Outcome-Driven Framework

Every activity in IMMERSE connects directly to specific communication outcomes. Our "can-do" framework ensures that in each learning experience, learners master concrete communication skills they can immediately apply in real-world settings, from making basic requests at lower levels to expressing complex ideas at higher levels.
This means that every lesson we offer is designed to help learners achieve a specific learning outcome that is relevant for their professional lives. For example, specific learning outcomes for professional language include being able to “Talk about your working day using simple language (A2+ Speaking)”, “Explain the reasons for their phone call to a business or client (B1+ Speaking)”, and “Understand a range of questions in a job interview (B1+ Listening).”
Spiraled, Scaffolded Progression
IMMERSE's curriculum builds systematically in complexity across six proficiency levels. As learners progress, they revisit the same communication functions with increasingly sophisticated language structures and vocabulary. This approach ensures learners can communicate effectively in real-world situations from day one while continuously building on a solid foundation for deeper understanding.
These curriculum design principles are implemented through both our live instruction and self-paced learning.
Led by highly-credentialed language educators, IMMERSE's live classes implement a carefully designed scaffold that guides learners from receptive understanding to productive communication. Class structures vary across proficiency levels, providing more support for beginners while challenging advanced learners with complex communicative tasks.

Developed by expert curriculum designers, IMMERSE's adaptive self-paced lessons follow a structured five-part progression that moves from introduction to application and reflection. These AI-powered lessons adapt to each learner's responses, providing personalized feedback and adjusting difficulty based on performance while maintaining the same pedagogical principles as live instruction.
Research-Validated Results: What Studies Show About IMMERSE
IMMERSE has partnered with over 35 universities and research institutions worldwide to continuously validate and improve our platform's effectiveness. Since 2019, researchers have conducted more than 45 independent studies on IMMERSE, examining how our platform impacts various aspects of language learning. These studies consistently demonstrate that IMMERSE significantly improves both learning outcomes and the learning experience itself.

Accelerated Speaking Development
Research consistently shows that IMMERSE helps learners develop speaking skills far more rapidly than traditional methods:
- Students at Aoyama Gakuin University improved their TOEIC speaking scores by over 100 points in just four months using IMMERSE, an improvement that typically takes three years with traditional classroom instruction.
- Purdue University found learners using IMMERSE improved their vocabulary by 39%, grammar by 31%, fluency by 25%, and pronunciation by 8% after just six lessons.
- At Kyung Hee University, learners improved their English scores by 133% after just four weeks in IMMERSE, with significant gains in conversation completion skills.
- In workplace settings, Benesse employees increased their English speaking time by 2.75x over an eight-week course, with speaking time increasing by approximately 24% each week.
Enhanced Comprehension and Vocabulary Acquisition
Studies demonstrate that IMMERSE's contextual learning environments significantly improve vocabulary retention and comprehension:
- University of North Texas research found learners increased vocabulary scores by 69% after just one session in IMMERSE.
- At Aoyama Gakuin University, listening comprehension improved by 21% after just three hours in IMMERSE.
- Research from the University of Illinois at Urbana-Champaign and Autonomous University of Barcelona discovered that learners not only mastered explicitly taught vocabulary but also naturally acquired additional words through contextual immersion.

Reduced Anxiety and Increased Confidence
One of the most significant barriers to language learning is anxiety. Multiple studies demonstrate IMMERSE's effectiveness in addressing this challenge:
- Chuo University found that 99% of learners reported lower foreign language anxiety after just two hours of learning in IMMERSE.
- 92% of students reported feeling less anxious when speaking with IMMERSE's AI-powered avatars compared to traditional classroom activities (University of Illinois Urbana-Champaign, University of California–Santa Barbara, University of North Texas).
- At Microsoft Korea, 86% of employees reported that IMMERSE increased their confidence in using English at work.
- University of Georgia research showed ESL students experienced a 31% reduction in foreign language anxiety after just four IMMERSE lessons.
- UC Santa Barbara showed that compared with students using live tutors, learners in IMMERSE not only experienced reduced anxiety and increased willingness to communicate, they also used more of the target words they were studying.

Higher Engagement and Motivation
Studies consistently find that IMMERSE creates highly engaging learning experiences:
- Kyung Hee University discovered that students were actively engaged for 97.5% of lesson time in IMMERSE, with 79% of this time spent interacting with other learners and objects in the virtual scenes.
- 94% of learners at Purdue University reported that IMMERSE offered an active, engaging learning experience.
- University of Illinois research demonstrated that IMMERSE students outperformed control groups by 7.5% on final oral exams and reported being 16.1% more motivated to learn by the semester's end.
- 70% of students indicated that IMMERSE helped them fully focus on learning by removing external distractions (University of Illinois Urbana-Champaign, University of North Texas, and University of California–Santa Barbara).

Advancing Collaboration Skills
Beyond individual language skills, studies show IMMERSE enhances collaborative capabilities:
- Research from Ca' Foscari University of Venice found that IMMERSE facilitated spoken collaboration through verbal and non-verbal facilitation of peer interactions.
- International House Manchester reported that group interactions were more natural in IMMERSE, with speaking activities demonstrating better pace and efficiency.
- Kyung Hee University found that IMMERSE's environments served as catalysts for initiating and sustaining learner interactions, with students frequently incorporating relevant objects from the surrounding context into their conversations.
- Chuo University observed that learners worked together better in English in IMMERSE as the shared, realistic environment improved participants’ collaborations, made communicating easier, and improved learners’ higher thinking skills.

This extensive research validation demonstrates that IMMERSE's approach to language learning isn't just innovative—it's proven to be more effective than traditional methods across multiple dimensions of language acquisition, from speaking fluency to reduced anxiety and increased engagement.
Conclusion: The Future of Language Learning
Language learning technology has evolved significantly over the years, but IMMERSE represents a true paradigm shift in how we approach language acquisition. By combining the neuroscience of embodied cognition, the social foundations of language learning, and evidence-based pedagogical approaches within an immersive technological framework, IMMERSE has created a learning ecosystem that delivers measurable results for both educational institutions and organizations.
The extensive research conducted with our dozens of university partners confirms what language acquisition experts have long understood: authentic, contextualized practice in psychologically safe environments leads to dramatically faster and more effective learning.
IMMERSE's implementation of these principles—through interactive virtual environments, expert-led instruction, AI-powered coaching, and vibrant community spaces—creates personalized opportunities for meaningful language use that cannot be supplied through traditional methods.
For educational institutions, IMMERSE offers a solution to the persistent challenge of developing genuine communicative competence in students. The platform's 24/7 AI conversation partners, immersive role-play environments, and alignment with international proficiency standards make it an ideal complement to existing language programs, addressing the critical gap between classroom learning and real-world application.
For organizations, IMMERSE delivers the practical language training needed for success in today's global marketplace. With research showing 4x faster speed to fluency and documented improvements in workplace communication confidence, IMMERSE transforms language training from a costly, time-consuming obligation into a strategic investment with measurable returns.
As communication skills become increasingly crucial in our interconnected world, the need for effective language training will only continue to grow. IMMERSE stands at the forefront of this evolution, grounded in rigorous research while continuously innovating to enhance the learning experience. By bridging the gap between theory and practice, IMMERSE is not just improving language learning, it's redefining what's possible for language learners around the world.
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