IMMERSE ignites TGT employees’ eagerness to learn English by increasing their confidence and communication skills

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                                                 Download our two-page TGT case study here

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Client Background

TGT is a global company with a diverse team of professionals, primarily non-native English speakers, who are expected to communicate effectively in English during high-stakes professional interactions, including virtual meetings, conference calls, and team presentations. English proficiency is essential for their day-to-day responsibilities—and advancement.

The Challenge

Despite the high demand to use English at work, most employees lacked confidence and reported high anxiety around speaking. Prior to using IMMERSE:

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• 100% said they were anxious about speaking English
• 60% said they were not confident in their English skills
• 100% said they were required to use English daily for their job
• 100% said English proficiency was tied to promotion opportunities

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Yet in spite of its importance to their careers, most employees had studied English for less than 5 years, and 60% spent under 2 hours per week learning before the pilot.

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The goal was clear: increase employees’ English proficiency and speaking confidence at work.

The Solution

Over a 45-day pilot, 40 employees participated in both live trainer-led classes and AI-powered self-paced activities in IMMERSE. The pilot aimed to test whether IMMERSE’s flexible, immersive experience could boost employees’ speaking skills, reduce anxiety, and help them engage more consistently with English.

Results and Impact

Survey responses following the pilot showed resoundingly positive results: employees were engaged, improving their skills, and wanted to spend even more time learning than before. 

Results

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Before IMMERSE, the majority of employees reported that they spent less than 2 hours a week studying English. But thanks to IMMERSE’s engaging and interactive nature, after the pilot, 100% strongly agreed that they would like to spend more time learning in IMMERSE than they currently do.

Engagement

Total Engagement (Company-Wide):

• 13,323 total minutes spent in IMMERSE (222+ hours)
  
  
• 119 live classes completed (avg. rating: 4.92/5)
  
  
• 541 AI-powered activities, including:
  
  • 90 role play conversations with AI-avatars
  • 264 vocabulary activities 
  • 59 pronunciation exercises
    
    
• 30 English-language social events attended

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The Most Engaged Users:

• Average time spent on platform: 381 minutes (6.5 hours)
  
  
• Average time spent in live trainer-led classes: 239 minutes (6 live classes) 

• Average time with AI activities: 166 minutes (22 activities on average)

Lessons Learned and Takeaways

The TGT pilot reinforced the power of immersive, contextualized learning to drive both engagement and real-world application in enterprise English language training. In addition, the authentic nature of interactions within IMMERSE contributed to both engagement and satisfaction.

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Employees made significant progress in a short time, highlighting the value of combining flexible self-paced practice with realistic live interactions.