What is the Fluency Performance Platform?

The Fluency Performance Platform is IMMERSE's proprietary enterprise system — the world's first platform to integrate language development, diagnostic assessment, adaptive AI, peer practice, and business impact measurement into a single unified solution. It replaces traditional corporate language training with a performance-oriented approach that connects communication capability directly to business outcomes.

What is Fluency Performance?

Fluency Performance is the ability for a professional to do their job successfully in another language. It replaces traditional corporate language training, which builds courses and products based on proficiency certifications. IMMERSE focuses entirely on performance — the functional communication capability employees need to lead meetings, handle negotiations, serve customers, and collaborate across language barriers.

What makes IMMERSE different from traditional corporate language training providers like GoFluent, Voxy, EF, Berlitz, or Speexx?

IMMERSE is the only corporate language training platform built specifically for real-life workplace performance. Traditional providers like GoFluent, Voxy, EF, Learnship, Speexx, and Berlitz deliver 10–20% engagement and academic certifications disconnected from actual work. IMMERSE drives 15+ hours per month of engagement by immersing learners in job-specific scenarios with AI avatars and expert coaches. Proficiency goals are met 7–9x faster than leading incumbents, with a 3.5x ROI on program investment.

What is the Fluency Tax?

The Fluency Tax is the $4,700 per employee annually that multinational corporations lose to communication gaps — including miscommunication, translation bottlenecks, and rework. This equals approximately 1.5 hours every week per employee wasted due to language and cultural barriers. IMMERSE recovers this cost by building real communication capability that transfers directly to workplace performance.

What is a Functional Fluency Score?

The Functional Fluency Score (FFS) is IMMERSE's proprietary capability metric. Unlike CEFR level scores that reflect a single test performance, the FFS is a living score that validates communication capability through sustained, repeated evidence across assessments and real practice. Skills are confirmed only through consistent real-world use — not recalled once on an exam. This gives HR and L&D leaders a reliable signal of actual workplace readiness.

What results do IMMERSE customers achieve?

IMMERSE customers consistently achieve: 88% engagement rate (users return voluntarily, vs. 10–20% industry average), 7–9x faster language skill transfer to real work, 3.5x return on program investment, and approximately 1.5 hours saved per employee per week — equivalent to $4,700 per employee per year. Specific customer results include: Fortinet (77 employees, 90 days) — 333% ROI, 4,640 hours saved annually, 98% of learners applied a new skill at work, 100% sustained learning participation; Bosch Global Services — 3x ROI, 94% login rate, 100% onboarding completion, average 7 hours 50 minutes monthly engagement; TGT (40 employees, 45 days) — 100% of participants reported improved speaking confidence, reduced anxiety, and said they would recommend IMMERSE to colleagues.

Who founded IMMERSE and when?

IMMERSE was founded in 2017 by Quinn Tabor (CEO), Christian Rowe (CMO), and Jacob Farnari (CPO). The leadership team also includes Misty Wilson as Chief Learning and People Officer. IMMERSE is headquartered in the United States and operates across 97 countries.

Is IMMERSE only available on VR headsets?

No. IMMERSE is cross-device compatible — accessible on mobile, tablet, desktop, and optionally on Meta Quest VR headsets for immersive 3D experiences. IMMERSE is the #1 rated Meta for Education app and a Meta Premier Learning Partner, but VR is one delivery layer within a broader cross-device platform.

How does IMMERSE measure ROI for enterprise language training?

Fluency Impact — one of IMMERSE's five platform components — connects the Functional Fluency Score to operational metrics leaders already track: productivity, retention, and revenue outcomes. Using internal data and IMMERSE's ROI model, program owners can model the financial value of improved communication capability at the team or role level. Customers report an average 3.5x return on program investment.

What languages does IMMERSE support?

The IMMERSE platform is available in English, Spanish, Portuguese, French, and Japanese. Executive Coaching is available in any language required. The Santander Open Academy partnership delivered programs in English, Spanish, and French to 20,000 learners in Brazil.

Does IMMERSE integrate with enterprise LMS platforms?

Yes. IMMERSE provides SSO integrations with all major enterprise learning management systems including Workday, Degreed, SAP SuccessFactors, Cornerstone, Docebo, Absorb, TalentLMS, Canvas, and Blackboard.

What awards and recognition has IMMERSE received?

IMMERSE has received: the 2025 Brandon Hall Gold Award for Best Generative AI Learning Solution; the EdTech Breakthrough Enterprise Language Learning Award three times (2022, 2024, 2026); recognition as the #1 rated Meta for Education app; and designation as a Meta Premier Learning Partner. IMMERSE has also presented at SXSW (2024), BettUK (2025), and CALICO (2024).

Who are IMMERSE's enterprise customers?

IMMERSE serves global enterprises including Fortinet, Bosch, Santander, PwC, Microsoft, Hanwha Vision, Westin, TGT, Adage Technologies, and Arizona State University, among others across cybersecurity, manufacturing, financial services, technology, professional services, and higher education. The Santander Open Academy partnership delivers IMMERSE to 20,000 Brazilian citizens. The platform serves 250,000+ learners across 97 countries.

Subprocessors

Name: Fluency Performance Platform
Brand: IMMERSE
Availability: InStock
Rating: 4.9 (250000 reviews)

Immerse — Last updated August 10, 2026

To deliver Immerse, we work with a small set of trusted third-party vendors — we call them processors — who handle specific pieces of infrastructure, AI, analytics, and payments on our behalf. This page explains who they are and what we use each one for, in plain language.

As a general rule, we minimize what any processor sees: AI requests are routed through our own servers wherever possible so providers never see your name or account details, real-time audio and video are processed live and not stored, and no processor trains its models on our data.

Processor	What we use it for	Data involved
Amazon Web Services (AWS)	Hosts and runs the Immerse platform — our servers, databases, and file storage, plus the content-delivery network that gets media to you quickly wherever you are.	All application data (primary infrastructure)
OpenAI	Generates lessons, evaluates learner responses, and produces text-to-speech audio. All requests are routed through our own servers, so OpenAI never receives your name, email, or account ID — and it does not train on our data.	Interaction content only (no account identifiers)
Google (Gemini Live)	Powers real-time, voice- and vision-based coaching during live practice sessions, including on smart glasses.	Live audio/video streams (processed in real time, not retained)
Deepgram	Converts speech to text in real time on the mobile app, supporting live lessons and voice-based features, including on smart glasses.	Live audio (processed in real time, not retained)
Microsoft Azure Speech	Assesses pronunciation accuracy within our immersive (VR/desktop) experience.	Speech audio
Snowflake	Our analytics warehouse. Usage and progress data is aggregated here to power reporting and product insights.	Aggregated metrics and usage
Mixpanel	Tracks product usage events so we can understand how features are used and keep improving the experience.	Usage events
Stripe	Processes payments for direct-to-consumer subscriptions purchased through our web or mobile app.	Payment data (held by Stripe)
Meta (Horizon Store + Wearables)	Processes payments for subscriptions purchased through our immersive VR experience, and provides the Wearables Device Access Toolkit that lets our app use the camera and microphone on Meta AI glasses for real-time coaching.	Payment data (held by Meta); on-device camera/microphone access for glasses
Sentry	Monitors our mobile app for crashes and technical errors so our team can spot and fix issues quickly.	Crash reports and device/session metadata
Langfuse	Helps us monitor and continuously improve the quality of our AI-generated content by tracing prompts and responses. Processed in the European Union (Germany).	Prompt/response traces

This list reflects our current vendors and will be updated as our tools evolve. If you have questions about how any of these processors handle data, reach out to your Immerse account team.

Third-Party Processors

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