The 2025 Brandon Hall Group Excellence Awards are given for work in Learning and Development, Talent Management, Talent Acquisition, Human Resources, Sales Enablement, Future of Work, and Education Technology.

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IMMERSE, the world's only Fluency Performance Platform, won a coveted Brandon Hall Group Gold Award for excellence in the Best Advance in Generative AI  Learning Solution category.

From Fake Fluency to Fluency Performance

For decades, enterprises assumed proficiency could be confirmed through course completion, vocabulary tests, and certificates. Traditional programs delivered what looked good on paper but failed in practice—creating Fake Fluency that left employees anxious, engagement below 10%, and fluency gaps costing organizations an estimated $4,700 per employee annually.

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IMMERSE earned this recognition by pioneering a different approach: Fluency Performance. Our platform transforms timid communicators into fluent leaders by treating communication not as a soft skill but as a measurable performance capability.

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The platform delivers immersive AI environments where employees practice workplace communication simulations embedded with the realities of real dialogue—interruptions, pressure, thinking on your feet.

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At the core is Fluency Intelligence—our adaptive AI engine that powers every component of the platform. From initial assessment (Fluency Mapping) to immersive AI-guided practice environments (Fluency Enablement) to business impact analytics (Fluency Impact), the intelligence learns from every interaction, personalizing each experience and strengthening performance with each session.

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Confidence grows, anxiety decreases, and employees sustain engagement because they can feel themselves changing in real-time.

"This award validates what our clients experience every day," said Christian Rowe, Co-Founder and CMO at IMMERSE. "Real fluency happens when practice feels meaningful, engagement sustains itself, and learning transfers effortlessly to real-world communication. We're honored Brandon Hall Group recognized our work in establishing Fluency Performance as the new standard for global teams."

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts, and executives based upon these criteria: fit the need, program design, functionality, innovation, and overall measurable benefits.

IMMERSE clients achieve outcomes that traditional language training simply cannot deliver:

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- 88%+ engagement versus industry averages of 10-20%

- Measurable workplace fluency gains in weeks, not years

- Direct connection between communication capability and business outcomes like productivity, retention, and reduced expenses.

- 100% of learners report reduced anxiety and increased confidence in high-stakes workplace conversations

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IMMERSE will be honored at Brandon Hall Group's HCM Excellence Conference, February 9-12, 2026, at the Hilton West Palm Beach, Florida.