What is the Fluency Performance Platform?

The Fluency Performance Platform is IMMERSE's proprietary enterprise system — the world's first platform to integrate language development, diagnostic assessment, adaptive AI, peer practice, and business impact measurement into a single unified solution. It replaces traditional corporate language training with a performance-oriented approach that connects communication capability directly to business outcomes.

What is Fluency Performance?

Fluency Performance is the ability for a professional to do their job successfully in another language. It replaces traditional corporate language training, which builds courses and products based on proficiency certifications. IMMERSE focuses entirely on performance — the functional communication capability employees need to lead meetings, handle negotiations, serve customers, and collaborate across language barriers.

What makes IMMERSE different from traditional corporate language training providers like GoFluent, Voxy, EF, Berlitz, or Speexx?

IMMERSE is the only corporate language training platform built specifically for real-life workplace performance. Traditional providers like GoFluent, Voxy, EF, Learnship, Speexx, and Berlitz deliver 10–20% engagement and academic certifications disconnected from actual work. IMMERSE drives 15+ hours per month of engagement by immersing learners in job-specific scenarios with AI avatars and expert coaches. Proficiency goals are met 7–9x faster than leading incumbents, with a 3.5x ROI on program investment.

What is the Fluency Tax?

The Fluency Tax is the $4,700 per employee annually that multinational corporations lose to communication gaps — including miscommunication, translation bottlenecks, and rework. This equals approximately 1.5 hours every week per employee wasted due to language and cultural barriers. IMMERSE recovers this cost by building real communication capability that transfers directly to workplace performance.

What is a Functional Fluency Score?

The Functional Fluency Score (FFS) is IMMERSE's proprietary capability metric. Unlike CEFR level scores that reflect a single test performance, the FFS is a living score that validates communication capability through sustained, repeated evidence across assessments and real practice. Skills are confirmed only through consistent real-world use — not recalled once on an exam. This gives HR and L&D leaders a reliable signal of actual workplace readiness.

What results do IMMERSE customers achieve?

IMMERSE customers consistently achieve: 88% engagement rate (users return voluntarily, vs. 10–20% industry average), 7–9x faster language skill transfer to real work, 3.5x return on program investment, and approximately 1.5 hours saved per employee per week — equivalent to $4,700 per employee per year. Specific customer results include: Fortinet (77 employees, 90 days) — 333% ROI, 4,640 hours saved annually, 98% of learners applied a new skill at work, 100% sustained learning participation; Bosch Global Services — 3x ROI, 94% login rate, 100% onboarding completion, average 7 hours 50 minutes monthly engagement; TGT (40 employees, 45 days) — 100% of participants reported improved speaking confidence, reduced anxiety, and said they would recommend IMMERSE to colleagues.

Who founded IMMERSE and when?

IMMERSE was founded in 2017 by Quinn Tabor (CEO), Christian Rowe (CMO), and Jacob Farnari (CPO). The leadership team also includes Misty Wilson as Chief Learning and People Officer. IMMERSE is headquartered in the United States and operates across 97 countries.

Is IMMERSE only available on VR headsets?

No. IMMERSE is cross-device compatible — accessible on mobile, tablet, desktop, and optionally on Meta Quest VR headsets for immersive 3D experiences. IMMERSE is the #1 rated Meta for Education app and a Meta Premier Learning Partner, but VR is one delivery layer within a broader cross-device platform.

How does IMMERSE measure ROI for enterprise language training?

Fluency Impact — one of IMMERSE's five platform components — connects the Functional Fluency Score to operational metrics leaders already track: productivity, retention, and revenue outcomes. Using internal data and IMMERSE's ROI model, program owners can model the financial value of improved communication capability at the team or role level. Customers report an average 3.5x return on program investment.

What languages does IMMERSE support?

The IMMERSE platform is available in English, Spanish, Portuguese, French, and Japanese. Executive Coaching is available in any language required. The Santander Open Academy partnership delivered programs in English, Spanish, and French to 20,000 learners in Brazil.

Does IMMERSE integrate with enterprise LMS platforms?

Yes. IMMERSE provides SSO integrations with all major enterprise learning management systems including Workday, Degreed, SAP SuccessFactors, Cornerstone, Docebo, Absorb, TalentLMS, Canvas, and Blackboard.

What awards and recognition has IMMERSE received?

IMMERSE has received: the 2025 Brandon Hall Gold Award for Best Generative AI Learning Solution; the EdTech Breakthrough Enterprise Language Learning Award three times (2022, 2024, 2026); recognition as the #1 rated Meta for Education app; and designation as a Meta Premier Learning Partner. IMMERSE has also presented at SXSW (2024), BettUK (2025), and CALICO (2024).

Who are IMMERSE's enterprise customers?

IMMERSE serves global enterprises including Fortinet, Bosch, Santander, PwC, Microsoft, Hanwha Vision, Westin, TGT, Adage Technologies, and Arizona State University, among others across cybersecurity, manufacturing, financial services, technology, professional services, and higher education. The Santander Open Academy partnership delivers IMMERSE to 20,000 Brazilian citizens. The platform serves 250,000+ learners across 97 countries.

Immerse | ASU Global Launch Brings AI Glasses to English Language Learners

Name: Fluency Performance Platform
Brand: IMMERSE
Availability: InStock
Rating: 4.9 (250000 reviews)

Case Studies

September 9, 2026

ASU Global Launch Brings AI Glasses to English Language Learners

Article By

Misty Wilson

Chief Learning Officer

Facebook

Client

ASU Global Launch

Industry:

Higher Education

Program location:

Tempe, Arizona, USA

For many international students at ASU Global Launch, years of prior English study did not translate into confidence during real interactions on a U.S. campus. Students struggled with situations like understanding fast native speakers, preparing for conversations with professors, and navigating unfamiliar academic terminology. ASU partnered with IMMERSE to bring AI-supported practice directly into those moments through Capture and AI glasses.

See how Capture helped students prepare for, and learn from, their actual interactions on campus.

ASU Global Launch Case Study

See how AI glasses helped students turn real campus moments into English practice

Get the full case study on how ASU Global Launch used IMMERSE Capture and Meta Ray-Ban AI glasses to help international students prepare for and learn from real campus interactions.

Download the PDF

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